Get chosen by AI. Loved by humans.
Turn AI search into a source of leads for your business
We help SMEs stay visible in ChatGPT, Perplexity, and Google AI Overviews by improving how your website is understood and cited.
Get your 7-day AI audit
AI search is changing discovery. Most SMEs feel it.
Your SEO is working. So why does traffic feel off?
Your SEO is solid. But results feel less predictable. You need a roadmap for what's changed.
Everyone's talking about AI search. You're still not sure what to do.
You've seen the stats. But without clarity on where you stand today, you don't know what moves the needle.
You're noticing shifts. You're not sure how to respond.
You're seeing new patterns in traffic and queries. But responding without guidance risks what already works.
AEO (Answer Engine Optimisation) isn't about replacing what's working for your SEO. It's expanding towards branding, PR, and user experience.
This isn't speculation. Buyer behaviour is already changing.
Understand how AI systems see your brand with our complimentary 7-day audit
What's included
- Visibility snapshot across ChatGPT, Perplexity, and Google AI Overviews
- Brand representation review
- Competitive context
- Infrastructure gap analysis
Get your 7-day AI audit
What it means to be “chosen by AI”
Increase inbound conversion rate
AI-driven discovery happens at decision moments. We position your brand to show up when people are actively choosing, not just browsing.
Stay on top of potential customers’ minds
AEO puts you in front of potential customers who are already interested in your category.
Turn AI platforms into your best brand advocate
Optimising your content so AI understands your brand clearly and efficiently allows it to represent you accurately in its answers.
This is why we start with foundations.
It compounds over time and protects what’s already working.
Built on a decade of web strategy. Adapted for AI search.
Our practice is not driven by hype. It's built on a decade of experience at startups and MNCs, building and optimising for SMEs. We understand the constraints. The high-stakes decisions. The need to move carefully.
Practitioners, not theorists
AEO is still emerging. We stay close to the work, testing what matters and turning experiments into repeatable practices.
Adaptive technical expertise
Al systems change quickly. Our work is grounded in continuous monitoring so your foundations don't drift out of date.
Direct access to the team
You work directly with our team. Boutique by design. Faster feedback, better context, better decisions.
Frequently Asked Questions
What is AEO and why does it matter for my business?
AEO (Answer Engine Optimization) ensures AI tools like ChatGPT, Perplexity, and Google AI Overviews can understand and recommend your business accurately when buyers ask for solutions. Unlike SEO which focuses on rankings, AEO addresses the shift in buyer behavior: over 60% of searches now end without a click because people get answers directly from AI. If these tools can't explain what you do or why you're credible, you're invisible during the research phase, even if your SEO is strong.
How much does AEO cost?
AEO services typically range from $2,000 to $5,000 monthly for comprehensive programs, or $2,500 to $5,000 for one-time audits and implementation. Most established businesses start with an audit to understand their current AI visibility and get a clear roadmap before committing to larger programs. This prevents costly missteps and ensures you're fixing what actually matters.
Will AEO changes break my existing SEO and conversions?
No, when done correctly. AEO isn't about tearing down what works. It's about layering in structured improvements like better content hierarchy, schema markup, and clearer positioning that help both AI and humans understand your value. We start by auditing what's already performing well, then make surgical improvements to high-impact pages without touching foundations you've spent years building. The goal is to enhance AI visibility while protecting or improving your current SEO performance and conversion rates.
How long does it take to see results from AEO?
Early signals typically appear within 4 to 8 weeks once optimizations are live and AI tools have crawled your updated content. You'll notice improved brand descriptions, initial citations in AI answers, and better engagement on optimized pages. More consistent results like regular visibility across multiple AI platforms and measurable lead flow usually build over 3 to 6 months. Timeline depends on your current domain authority, competitive position, and how quickly you can implement recommendations. We prioritize quick wins first while building toward sustainable visibility.
How is AEO different from traditional SEO?
SEO focuses on ranking your pages in search results through keywords and backlinks so you appear as a clickable link. AEO focuses on being cited and recommended inside AI-generated answers by making your content clear, structured, and trustworthy for machine interpretation.
The key difference: SEO helps you get found, AEO helps you get chosen. In practice, they work together. Your existing SEO builds authority that AI tools respect, while AEO ensures those tools can actually understand your site, extract accurate information, and confidently recommend you when buyers are actively evaluating options.
Ready to cut through the noise?
We'll assess how AI systems currently see your brand, identify the infrastructure gaps that matter, and show you what's possible